Wasteland is the original, world famous outfitter of style renegades, rock royalty and anyone whose fashion sense both creates and defies trends. From humble beginnings as a tiny vintage shop in Berkeley, Wasteland has become a four store style empire. Every day, hundreds of fashion hungry souls make the pilgrimage to our style havens in San Francisco, Los Angeles, Santa Monica and Studio City to sell their goods and score sartorial steals. We handpick every designer and vintage piece, and seek out new independent collections that express our spirit. As a result, Wasteland is always a reflection of the moment - art, music, history and the now.
Back in the days of mods and deathrockers, Joe Swinney and Cheryl Cohen met and fell in love to a soundtrack of U2, New Order, Nirvana and the Psychedelic Furs. The year was 1985, and the backdrop was Berkeley, California. With an abundance of epic taste and some borrowed cash, Joe and Cheryl hatched a plan to open a vintage clothing store. Not a funky vintage shop, but instead a perfectly curated style haven that offered a fashion collection of authenticity and self-expression, a store that inspired customers to create a new one of a kind look every time they shopped. And it worked. It worked so well that over the years magazines like Details, Vogue, Rolling Stone, Nylon and others have all sung Wasteland’s praises as a unique treasure trove of contemporary, vintage anddesigner fashion. The rest is history.
But Wasteland isn't just loved by the media. Ask any fashion fanatic who shops our retail stores, and they probably have a Wasteland story; scoring their favorite vintage Chanel bag, trying on a one of a kind Rick Owens jacket or catching a glimpse of Steven Tyler dancing into the San Francisco store after hearing Aerosmith cranking as he cruised by. Almost every designer from Marc Jacobs to Vivienne Westwood to Miuccia Prada has come through Wasteland’s doors seeking inspiration. Those who shape the industry itself have combed through our racks. Every Wasteland has its own special vibe and culture, shaped by its neighborhood; the residents inject a living breathing personality into each store resulting in a shopping experience that is historic, but never cliché, always fresh and unique.